How to Compete in B2B Sales Without Trashing Your Rivals open.forem.com

If you’ve ever sat in on a sales call where a rep starts tearing into a competitor, you’ve probably felt that second-hand cringe.

As technical founders and GTM-minded devs, we know the product details, the architecture, the roadmap. So when a prospect says, “We’re also looking at [Big Incumbent Vendor],” it’s tempting to fire up a slide titled “Why They Suck.”